Marketing profile of the OCF participants :
Average age : 40.
ABC1 (middle and upper socio-economic) groups.
In 2019, most of the participants drove more than 300 Km to attend the Festival.
Foreign participation : 30%, mainly from Great Britain, Germany, Belgium, Italy, Switzerland, Denmark, Netherlands.
Special interests of the OCF participants :
Our participants are modern adventurers with important gear and outdoor comfort needs. Here some examples of their special interests :
- Camping gear : tents, sleeping bags, accessories…
- Photo and video : waterproof or otherwise, action cameras,
- Waterproof bags and housing : for phones, gear, cameras…
- Food supplements, dehydrated food,
- Outdoor clothes, shoes and accessories,
- Solar chargers,
- Water filters,
- Sunglasses (floating),
- Outdoor pharmacy,
- Travels and other outdoor sports,
- Outdoor books and magazines.
Some of our previous sponsors and partners :
Canoë Kayak Magazine
Au vieux campeur